"Not everything which is technically doable should be done."

That is a quote from German chancellor, Angela Merkel, published in a NY Times story about NSA's spying on Ms Merkel's cell phone calls (see "Anger Growing Among Allies on U.S. Spying"). I think this is good advice for the pharmaceutical industry, which is currently monitoring social media conversations, smartphone keystrokes, physical location, and electronic medical records (EMRs) of patients and perhaps even physicians without their permission or knowledge.The pharmaceutical industry may not be emulating NSA by tapping directly into phone calls, but it has the capability to monitor and record ALL keystrokes from apps installed on smartphones. Janssen, for example, discloses in the disclaimer of its Psoriasis/PASI physician app that certain data are being collected (read "Checking Under the Hood of Pharma Mobile Apps: Disclaimers Tell Only Part of the Story"). Your physical location can also be tracked via your smartphone (read "Is Your Smartphone Tracking Your Keystrokes, Texts and Location?")Read more »
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: Big Data iPad multichannel marketing Sales and Sales Reps Sales Force Effectiveness Source Type: blogs