Even Though Pharma Online Patient Support Campaigns Are Not Perfect, Patient Activists Bestow Honors Upon Them

The winners of the first Community Choice Awards, organized by WEGO Health, ExL Pharma, and the Digital Health Coalition, were announced last Friday (18 October 2013) at the Digital Pharma East Conference in Philadelphia."The event recognized healthcare organizations, teams, and individuals that have developed a unique offering and provide tangible value to their online patient communities," says WEGO Health in a press release. The awards consisted of seven categories: Best Unbranded Campaign, Best Branded Campaign, Best Non-Profit Partner, Company of the Year, Best Mobile Health App, Best Corporate Campaign, and Community Hero.The winners are:Best Unbranded Campaign – MerckEngageBest Non Profit Partner – LUNGevityCompany of the Year – UCB, Inc.Best Mobile Health App – HotSeat by Mad*Pow and Context CommunicationsBest Branded Campaign – Gilenya – Novartis, YouTubeBest Corporate Campaign – GlaxoSmithKline, FacebookCommunity Hero - Tiffany Westrich, Founder of the International Foundation for Autoimmune ArthritisI was at the event and was pleased to meet a couple of patient activists as well as pharma people, including Lisa Flaiz (@pharmaFlaiz), who is Group Product Director, Digital Marketing, at Janssen (US), and Melissa Mackey, Group Product Director, Digital Marketing (@Mack_Attack), Associate Director of Social Media Strategies at Novartis.Melissa - whose Twitter handle is not a rip-off of my famous "Mack Attack" (read about it here) - accepted the award for ...
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: Awards WEGO Gilenya patient support Merck Adverse events Twitter side effects Novartis Source Type: blogs