Willingness to pay for a 4% chlorhexidine (7.1% chlorhexidine digluconate) product for umbilical cord care in rural Bangladesh: a contingency valuation study

Conclusions: A unit price of Bangladeshi taka 15--25 (US$0.21--0.35) for multi-dose 7.1% chlorhexidine digluconate liquid would be affordable to the primary target population in Bangladesh. Although a large market demand could be generated if the product were available at this price point, subsidization may be required to achieve optimal coverage, especially among poorer families.
Source: BMC International Health and Human Rights - Category: Global & Universal Authors: Source Type: research