Davide Bottalico and the Roche Digital Academy Team Receive the 4th Annual Pharmaguy Social Media Pioneer Award!

October 15, 2013, Philadelphia, PA: Today, at the end of Digital Pharma East's Mobile Day, Pharmaguy (aka John Mack) presented the 4th Annual Pharmaguy Social Media Pioneer Award to the Roche (Italy) Digital Academy Team and its leader Davide Bottalico, MD, Digital Marketing Manager. Denis Dina, Digital Strategic Planner at Roche, accepted the award on behalf of the team.The Roche Digital Academy Team members are identified in the following photo:Due to personal reasons, Davide could not make it to Philadelphia to accept the award himself, but he and the rest of the team will formally accept the award via live webcast tomorrow."The Italian Digital Solutions Team Mission is to enhance Roche's Digital Culture and to increase the adoption of innovative ways of communication," said Davide in a personal communication. "We want to populate the commercial marketing environment with a wave of non-promotional digital initiatives to build a strong two-way relationship with our stakeholders. We opened the first Pharma affiliate Youtube channel in Italy and we've created the first Pharma Digital University Master in Europe, acknowledged by Mckinsey Agency as a Outstanding Best Practice, involving all of Roche marketeers in Italy. We believe that's a giant leap for a pharmaceutical company.""This year, I wanted to recognize pioneers who are working within their companies to educate their colleagues about digital and social media marketing," said Pharmaguy during the award presentation. "I...
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: Pharmaguy social media award Source Type: blogs