Set Your Sights - A Novartis Facebook Connect App. Is It the First of Its Kind?

When Stacey Bernstein (@StaceyBernstein), Senior Vice President, Director of US Digital Health at Weber Shandwick, asked me for my thoughts on "Set Your Sights" -- the 1st FB connect app for Novartis -- I was a bit wary. First, I didn't quite understand what a "FB connect app" was. Did I have to download it to my iPhone or iPad? I've got enough apps on those devices that I've used only once and nevermore!No, it's not a mobile app. According to Facebook (here) "Facebook Connect is the next iteration of Facebook Platform that allows users to "connect" their Facebook identity, friends and privacy to any site. This will now enable third party websites to implement and offer even more features of Facebook Platform off of Facebook – similar to features available to third party applications today on Facebook."OK, something else I need to learn more about. Related to that was this message on the "Set Your Sights" page: "In order to participate, you must grant this page access to some of your personal Facebook information (including information about your friends or family which is accessible from your personal Facebook information). At no point in time will any of your data be shared or stored and it will be deleted immediately after shown."Oh, Oh! Granting access to my personal FB data to Novartis or any other drug company gives me pause, which I explained to Stacey: "Giving permission to access my friends & family on FB stops me from exploring this. Why is this necessary?"Sta...
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: i Apps FaceBook Novartis Source Type: blogs