Tweet chats can be good for your hospital brand

by Nancy Cawley Jean If you're on Twitter, you've probably heard of chats--they're live discussions on certain topics using a specified hashtag. It's a great, easy way for people to get together for discussions and share information. This year, we started monthly tweet chats with two of our hospitals. For brands, it's a meaningful way to showcase priority services within the hospital and position our clinicians as experts in their respective fields. The first chat is for The Miriam Hospital (@MiriamHospital), which specializes in weight management programs, behavioral medicine and research, and bariatric surgery. Weight management is a popular topic on Twitter so we developed #WeightTipWednesday. Every week we provide weight management tips and share relevant articles or recipes. On the fourth Wednesday of every month we hold the #WtTip live tweet chat. We use a rotating schedule so each area does four chats a year. We can then highlight each and showcase the experts within each area through the chats. The second chat is for our pediatric hospital, Hasbro Children's Hospital (@HasbroChildrens). We discuss a different seasonal topic each month because of the wealth of topics available and an active social network audience of moms provide. We chose #HasbroDocChat as our hashtag for these chats to help with brand recognition. We promote the monthly chats on our website and through our social media outlets. We use the site TweetChat for the chats because it capture...
Source: hospital impact - Category: Health Managers Authors: Source Type: blogs