A Crestor Blog Ad About a Crestor TV Ad About a Crestor TV Ad. Humor Fails to Educate.

AstraZeneca just posted a Crestor ad about a Crestor ad about a Crestor ad on AZ Health Connections, which is "A blog for AstraZeneca's US business." The blog post -- see screen capture below -- was written by Rod Wooten, Commercial Brand Leader, CRESTOR. It's an authentic direct-to-consumer (DTC) ad and includes all the FDA-required information, including the brief statement about major side effects.The post is titled "AstraZeneca Takes a New Advertising Approach to Engage & Educate Consumers" (find it here). I have a few words to say about the "new" approach below, but right now let's just savor the "unique" approach of creating a blog ad about a TV ad, which is itself about a TV ad. You might say the blog post has three degrees of separation from the traditional Crestor TV ad shown on the screen behind the dancing man.This is not the first time that AZ has used the AZ Health Connections blog to post a DTC ad. See, for example, "AstraZeneca Posts an Arimidex DTC Ad on Its Corporate Blog - Will It Go Viral?" And this is not even the first time AZ has posted a Crestor ad on the blog (see "New CDC data shows drop in number of adults with high cholesterol"). This time, the blog post is previewing a new DTC ad campaign that will begin October 4, 2013."This new ad, called SuperFan, uses light humor as a means to gain attention to the importance of managing cholesterol," says Wooten. "The main character takes an interest in cholesterol management and CRESTOR like some 'super f...
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: corporate blogs AstraZeneca Cholesterol Crestor DTC Source Type: blogs