Social Media And The Future Of Meetings

Social Media Has Changed Meetings Forever This summer it was my honor to be part of a main-stage panel celebrating the 40th anniversary of the National Speakers Association.  The conversation turned to the future of the speaking profession and meetings industry. The landscape of national meetings, association meetings, and corporate events is shifting and both groups (speakers and meeting professionals) must face new challenges.  Social media has changed the nature of meetings.  Speakers and meeting professionals must embrace technology and understand the needs of a new – more connected – audience. It is no longer acceptable to have a static website or be without a social media presence. Here are some insights from the panel: Audiences are no longer satisfied with just a “good” speaker. The content must be rich and relevant.  The speaker must have tangible deliverables in order to justify the expense of having a live event.  Speakers are challenged to go deeper, give more, and deliver on promises.  Meeting professionals are charged with creating experiences that have measurable events. Audiences are no longer satisfied with just the platform performance.  Members want to connect before and after a program.  Social media played a huge role in creating buzz for the National Speakers Association Convention.  As members, we connected in Facebook groups, encouraged attendance, shared excitement, and even posted YouTube videos to entice registration for ...
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