The Hawaiian Shirt is Ready for the Next Pharmaguy Social Media Pioneer Award Recipient!

In just a few weeks, I will be announcing the recipient(s) of the 4th Annual Pharmaguy Social Pioneer Award at the Digital Pharma East conference in Philadelphia. s part of the ceremony, I will pass on the famous -- or infamous, depending on your viewpoint -- Hawaiian shirt that is a symbol of "standing out from the crowd." Last year's recipients -- Dennis Urbaniak, Joan Mikardos, and Laura Kolodjeski (Sanofi US Diabetes Team) -- returned the shirt and I just picked it up from the cleaners, ready for this year's recipient(s). You can see the top 10 contenders in the image below (click on image for an enlarged view): Although Davide Bottalico, Marketing Manager Digital Area, Roche Italy, has a commanding lead in my survey (see "Who is a Social Media Pioneer"), this is not a popularity contest. Those recognized will be chosen solely by Pharmaguy (me) based on my evaluation of merit. But I hope you nominate someone and use the comment box to tell me why you think that person should be recognized as a pioneer even if they don't receive this year's award. Jerry Matczak, Community Manager for the Lilly Clinical Open Innovation Team, is #2 on the list of top ten contenders. He was a guest on my Pharma Marketing Talk Show in October, 2012. The subject was "TransCelerating and Crowdsourcing Pharma R&D." Listen to this Snippet from that interview in which Jerry explains how the Internet, transparency, sharing innovation, and engaging patients in online communities can change how p...
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: Pharmaguy social media award Jerry Matczak Source Type: blogs