Stronger pack warnings predict quitting more than weaker ones: finding from the ITC Malaysia and Thailand surveys

Conclusion: Warnings appear to have common mechanisms for influencing quitting regardless of warning strength. The larger and more informative Thai warnings were associated with higher levels of reactions predictive of quitting and stronger associations with subsequent quitting, demonstrating their greater potency.
Source: Tobacco Induced Diseases - Category: Global & Universal Authors: Source Type: research