Not Lost in Translation: Barcelona, Catalonia, and Global Pharmaguy

I recently attended the 3rd Annual Pharma eMarketing Congress hosted by Fleming Europe in Barcelona, Spain. While there, I managed to mix business, fun, and politics in the same trip.This Congress has never failed to deliver and proves to me that in order to reap greater profits -- i.e., learn new things, meet new people -- you have to "outsource" yourself and travel to Europe, Asia, and South America. At least that's my strategy as a "Global Brand." The pharmaceutical industry, after all, is a global industry.On the day I arrived -- without my luggage! -- I was interviewed by Teresa Bau Puig (@tbau_uoc), a free-lance journalist, communication and social media consultant from Barcelona. You can find the interview in her blog in the Ara newspaper (here). It is written in the Catalan language, which is interesting because the day after the interview, I participated in the Cadena humana per la independence -- the Human Chain demonstration for the independence of Catalonia, which is a wealthy industrial region in the northeast that accounts for a fifth of Spain's economic output.Many Catalonians want independence from Spain. According to a Reuter's report on the demonstration, "The Medieval Principality of Catalonia came under the Crown of Aragon, though it was allowed to run its own affairs through an institution known as the Generalitat. The human chain linked up on Wednesday at exactly 17:14, symbolizing the year 1714 when King Philip V abolished the Generalitat after the War ...
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: Conference Europe pharmaguy social media Source Type: blogs