Boehringer Takes My Advice and Will Host the First-Ever Disease Condition TweetChat: #COPDChat

Two-and-one-half years after AstraZeneca hosted the First-Ever pharma Twitter chat (see "OMG! AstraZeneca Hosts Twitter Chat & World Does NOT End!"), Boehringer Ingelheim (BI) has announced that it will host a #COPDChat Tweet Chat at European Respiratory Society (ERS) 2013 Congress, Mon 9 Sept @ 5pm CEST. BI registered the #COPDChat hashtag with Symphur just a week or so ago. This, however, was not the first use of the #COPDChat hashtag.I first suggested that BI host a #COPDChat back in November, 2010:"It appears to me that a pharma-hosted Twitter chat about a disease condition would be of high interest to consumers and patients. Boehringer Ingelhiem (BI), for example, could host a COPD Twitter chat in conjunction with its DRIVE4COPD campaign. BI has a DRIVE4COPD Twitter account (@DRIVE4COPD) and has used the #4COPD hashtag (infrequently), but I haven't seen any regularly-scheduled chat (eg, #COPDChat)." Read more about this here: "Will a Pharma Company Ever 'Host' a Chat on Twitter?"I am happy that they finally took my advice :-)[Actually, this is not technically the FIRST disease condition TweetChat hosted by pharma. BI also hosted #ChatAFib, a live TweetChat event which took place on 2 September 2013 during #ESCCongress2013. The participants discussed cardiovascular disease and thrombosis in women. Find a transcript of this chat attached here.]Only 6 tweets have ever been made so far (as of 7:00 AM US this morning) that include the #COPDChat hashtag and I was the first...
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: Boehringer Ingelheim social media Twitter COPD Chat Source Type: blogs