Hospitals add video to healthcare marketing toolkits

by Jenn Riggle "A picture may be worth a thousand words," but to paraphrase a popular credit card commercial, "a video is ... priceless." Videos have helped hospitals become better storytellers and create an emotional response with viewers, which ultimately, help drive engagement. Hospitals have used videos to humanize their brands, educate consumers, provide virtual tours of their facilities and provide real-time documentation of surgeries. Each month, YouTube, the videosharing website, has 1 billion unique visitors, who watch more than 6 billion hours of video. It's no surprise YouTube has become the most popular social media platform among healthcare marketers. And while YouTube may dominate the video space, two new video tools, Vine and Video for Instagram, are gaining in popularity. Since hospital marketing teams have limited resources, it's important for them to prioritize which video initiatives they should pursue. First, let's take a quick look at the two new "micro-video" tools: Vine is a mobile service offered by Twitter that allows people to shoot and share six-second, looping videos. Introduced in January 2013, Vine created instant excitement and currently has 40 million users. These videos also can be shared via Twitter and Facebook. Instagram, the popular photo-sharing app that was acquired by Facebook in 2012, introduced Video on Instagram in June 2013. The service was rolled out to more than 100 million people on launch day. Its videos are nearly t...
Source: hospital impact - Category: Health Managers Authors: Source Type: blogs