Boehringer Ingelheim's Facebook Page Joins the "Over 50K Likes Club." You've Come a Long Way, Baby!

Boehringer Ingelheim (BI) - the German pharma company with the famously difficult-for-nonGermans-to-pronounce name (see "BI's Famously Buxom and Unpronounceable YouTube Video") - just posted a video on YouTube expressing thanks for the 50,000 people who have "liked" its Facebook page. Actually, there are over 58,000 likes as of today.The video features Allan Hillgrove, who was recently elected to BI's Board of Managing Directors, Division of Pharma Marketing and Sales. Unfortunately, I cannot find Mr. Hillgrove's LinkedIn page or Twitter account. Maybe he's one of those pharma C-level executives who have not previously (or currently) "carried the digital/social media bag" that I wrote about recently in Pharma Marketing News (see "Pharma C-Suite Social Media Dummies"). In any case, it's nice that he is thankful for the likes."Something has been cooking in the Social Media Lab here at Boehringer Ingelheim," says Hillgrove. "Boehringer Ingelheim has been working hard to come up with a way to say THANK YOU for our over 50,000 Likes! We hope you enjoy this video we put together just for YOU!"So far, this video has been viewed 11 times (I have viewed it about 3 times). BI's Youtube channel has only about 1,100 subscribers in contrast to the 58,000 FB page likes.The BI FB page joins The Over 50K Likes Club, which includes Pfizer (over 75,000 likes) and GSK (over 82,000). Non-Club members include Sanofi US with only 9,500 likes, Novartis with 34,500, and Roche Careers with 17,500.Mor...
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: Boehringer Ingelheim social media FaceBook Source Type: blogs