4th Annual Pharmaguy Social Media Pioneer Award Goes to...

Pharmaguy™ (aka me) has recognized pharma social media "pioneers" for the past three years by handing out the PHARMAGUY™ SOCIAL MEDIA PIONEER AWARD -- the coveted bright yellow Hawaiian shirt (see below) -- at the Annual Digital Pharma East conference.Who will take home the shirt this year? Rather than recognizing specific pharma social media sites or campaigns, the Pharmaguy™ Social Media Pioneer Award gives kudos to a pharmaceutical executive or team who has "pioneered" in the use of social media for marketing or research. Pioneers overcome many obstacles to launch social media projects or promote social media within their organizations. We can learn a great deal from their experiences -- even if the end result was flawed or failed to meet its goals. Marketing campaigns and Web sites come and go, but pioneers move on to new positions and continue to spread their influence far and wide. Past WinnersIn 2010, Alex Butler received the award (see "First Pharmaguy Social Media Pioneer Award Given to Janssen's Alex Butler"). In 2011, Tony Jewell was the winner (see "AZ's Tony Jewell Receives 2nd Annual Pharmaguy Social Media Pioneer Award"). In 2012, the winner was the Sanofi US Diabetes team (see "Dennis Urbaniak, Joan Mikardos, and Laura Kolodjeski of Sanofi US Receive the 3rd PharmaGuy Social Media Pioneer Award"). Who do YOU think should get the 4th Annual Pharmaguy Social Media Pioneer Award? Pharmaguy has several candidates in mind and would like your input on who sho...
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: Awards Pharmaguy social media award Source Type: blogs