Pharma Peeps: Stop Trying to Separate Your Personal and Professional Identities on Social Media Sites

Are you one of the pharmaceutical executives who have a Facebook, Twitter, or LinkedIn account? If so, you probably have disclaimers such as the following as part of your profile (taken from this list: "Pharma Social Media Twitter Accounts"):"Marketing with sanofi-aventis US. These tweets are my opinion alone and not the opinion of any organization with which I am affiliated." -- @ABoyle129"Director, Social Media for Bristol-Myers Squibb, former journalist and co-author: How to Say It: Marketing with New Media. Opinions and tweets here are my own." -- @alisonwoo"passionate on healthcare. changing world w/ social innovations. 365 breakfast tweets project. all tweets are my own and do not represent my employer's view." -- @anjelikadeoIs this enough to keep you out of hot water in case you inadvertently make a comment that your boss or legal department doesn't like?Most pharma companies probably already have guidelines for employees such as Roche's "7 Rules for personal online activities," the first of which states:"Be conscious about mixing your personal and business lives. There is no separation for others between your personal and your business profiles within social media. You must be aware of that. Roche respects the free speech rights of all our employees, but you must remember that patients, customers and competitors as well as colleagues may have access to the online content you post. Keep this in mind when publishing information online and know that information original...
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: ePharma Pioneer Club social media Twitter Source Type: blogs