Pharma Marketers Should Hire the Directors of the Documentary Off Label to Do "Real Patient DTC" Ads

Coming soon (August 8 or 9) to a theater that may be near you - if you live in Missoula, MT (or in a few other lesser or greater cities) - is the documentary Off Label, which asks the question: "What's in your medicine cabinet?"If your medicine cabinet contains psychotropic drugs such as Adderall, Ambien, Zoloft, and Prozac, you may want to see this movie. "Often these drugs are combined in polypharmacy cocktails or are given out for unapproved or untested indications, leading to abuse, dangerous side effects, and heavy dependence," says the movie synopsis (here).The movie premiered last year in East and West Coast International Film Festivals. Here's an excerpt from a gushing review written by poet Dodie Bellamy (here): "Not only is Off Label bearable, it’s a sensitive, poetic portrayal whose very existence sheds hope onto a pretty hopeless situation. The cinematography is gorgeous, punctuated with languorous shots of nature and of urban minutiae. For what seems like minutes, the camera seems to forget the interviewees as it drinks in the landscapes and interiors that frame them. The care and affection [directors] Mosher and Palmieri have for their subjects is evident in every scene. The subjects give themselves over to the camera with the uncomplicated trust of a child or lover. And the camera never betrays them. We see poor people, homeless people, damaged people, but they all look good, without being glamorized. People who are not beautiful in ordinary life look beaut...
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: off-label promotion FDA social media DTC Advertising Chantix movie Source Type: blogs