Use of Social Media Marketing in Healthcare

The objective of this paper is to explain the use of social media marketing in health promotion and education and discuss various interventions done, using social media marketing tools in promoting public health. Finally, it is discussed like every coin has two sides, social media provides large opportunity for health promotion in the public health community, enabling public health professionals to reach out far and wide and directly to the public on multiple public health issues and at the same time its cautious use is imperative to prevent colossal damage. Social media, a communication boon for the public health community has the potential to promote and change many health-related behaviours and issues particularly in times of crisis.
Source: Journal of Health Management - Category: Health Management Authors: Tags: Articles Source Type: research