A content analysis of top-ranked universities’ mission statements from five global regions

This study examines how the highest ranked universities in Europe, Asia, Latin America, Africa, and North America compare in terms of their mission statements and how they communicate to their stakeholders and to the public about what their main purposes, values, goals, and objectives are. Having downloaded each university’s mission statement from the Internet, we then classified them into five main categories of Asian, African, European, Latin American, and North American universities and analyzed them separately using the text mining and analysis tools available in SAS Enterprise Miner, a powerful commercial business analytics program. Results show that although we found similar terms and themes in the mission statements across the five different regions, there is great variability in the mission statements with respect to how they communicate their core values, main purposes, and value propositions.
Source: International Journal of Educational Development - Category: Child Development Source Type: research