Intentions, efficacy, and norms: The impact of different self-regulatory cues on reducing engine idling at long wait stops.

Publication date: Available online 31 October 2019Source: Journal of Environmental PsychologyAuthor(s): Lynsey Mahmood, Dominic Abrams, Rose Meleady, Tim Hopthrow, Fanny Lalot, Hannah Swift, Julie Van de VyverAbstractIdling engines contribute significantly to air pollution and health problems. In a field study at a busy railway crossing we used the Theory of Planned Behavior to design persuasive messages to convince car drivers (N = 442) to turn off their engines during long wait stops. We compared the effects of three different messages (focusing on outcome efficacy, normative reputation, or reflection on one's intentions) against a baseline condition. With differing effectiveness, all three messages had a positive effect compared with the baseline. Drivers were most likely to turn off their engines when the message focused on outcome efficacy (49%) or reflection (43%), as compared to the baseline (29%). The increased compliance in the normative reputation condition (38%) was not significantly different from baseline. Thus, stimulating self-regulatory processes, particularly outcome efficacy, is demonstrated to have a positive effect on pro-environmental driving behavior. Theoretical and practical implications are discussed.
Source: Journal of Environmental Psychology - Category: Psychiatry & Psychology Source Type: research