From Passion to Loyalty (A guest post by: Judi Samuels)

While I’m on vacation, I have turned over my site to some smart people to share with you their experience and business expertise!! The first of these posts comes from Judi Samuels! Since 1999, Judi has focused on building relationships between brands and their audiences. From creating compelling destination marketing campaigns; to creating experiential marketing programs launching a gaming console in Canada; to playing an integral role on developing thought leadership for next generation loyalty programs – each role locked in on developing deep, long-lasting engagement. Judi believes that genuine audience engagement and dialogue is key to the development of emotional connections, and that it is through those connections that long term relationships and loyalty are formed. Judi has extensive experiential, social & digital marketing, communications and brand strategy experience working with brands including Fairmont Hotels and Resorts, the Canadian Tourism Commission, Microsoft, MuchMusic and marketing agencies: CIM Ltd. and Maritz Canada Inc. Judi holds an MBA specializing in Hospitality and Tourism from the University of Guelph, is an active member of the Canadian Marketing Association and a professional speaker on Emotional Marketing, Humanizing Business and Social Media. More about Judi and her experiences can be found on her blog: The Lemon Twist From Passion to Loyalty… In today’s economy, brands and businesses are reminded of the importance of consume...
Source: Phil Gerbyshak - Category: Life Coaches Authors: Tags: Attitude Author Branding Business Improvement Communication Customer Service and Customer Experience Guest Posts Loyalty Marketing Relationship Building building community small town Source Type: blogs