Graduation Day at Roche Digital Academy: What's Next?

The Roche Digital Academy concluded with a Graduation day on July 1. This training program, developed by the Digital Team Roche Italy, in collaboration with the School of Communication and Iulm in Milan, was attended by 80 professionals working in the company. Graduates received a Master in Digital Marketing, specifically designed for the pharmaceutical industry.I was a guest "lecturer" at the Academy in June (see here) and received the Academy's 2013 Award for "Performance in Excellence in Social Media Regulatory Management." (Left to right: Alessia Ferrario, eLearning Specialist; Gaetano Vancheri, eMarketing Specialist; Davide Bottalico, MD, Marketing Manager Digital Area; Pharmaguy; Denis Dina, Digital Strategic Planner; and Stefania Nicastro, eMarketing Specialist)The course included over 100 hours of classroom lectures enriched by case studies and group exercises. "We invest continuously in training our employees" - says Maurizio de Cicco, CEO Roche Spa. This should help Roche engage in digital dialogue with their professional stakeholders and in the public opinion arena.  The web and 'now a reality 'that allows a great exchange of information.I support digital/social media training of pharmaceutical executives because digital is the new "bag" that future pharma C-level executives must "carry" to be qualified for the job (see "Pharma C-Suite Social Media Dummies: Senior Execs Must Start 'Carrying the [Digital] Bag'").The training program - explains de Cicco - has h...
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: Roche Digital Pharma Source Type: blogs