Getting Ahead of Illness: Using Metaphors to Influence Medical Decision Making

Conclusions. Describing the flu virus metaphorically in decision aids or information campaigns could be a simple, cost-effective way to increase vaccinations against the flu.

http://mdm.sagepub.com/cgi/content/abstract/35/1/37?rss=1

Source: Medical Decision Making - December 17, 2014 Category: Health Management Authors: Scherer, A. M., Scherer, L. D., Fagerlin, A. Tags: Original Articles Source Type: research