Overcoming Pharma’s Social Media Challenges: My Roche Digital Academy Presentation

I spent the last two weeks or so touring Germany and Italy -- specifically Berlin, Munich, and Milan -- stopping along the way to give presentations at Bayer Health in Berlin (see here) and at the Roche Digital Academy in Milan (see here). I met many digital pharma people working inside and outside these companies who are very passionate about what they are doing. I hope to highlight some of them in future posts and interviews. Right now, however, I will document my Roche Digital Academy visit with photos and the presentation itself.The Roche Digital Academy is a project that has enrolled over 80 Roche employees who are participating in a 6-month Master Course of study created in collaboration with the School of Communication IULM in Milan, Italy. Graduates will be recognized with an academic certificate from the IULM. It's a cool idea because many pharma executives and product managers may be "Social Media Dummies" who can benefit from some training (listen to this podcast).Davide Bottalico, Marketing Manager Digital Area, and Denis Dina, Digital Strategic Planner, at Roche Pharmaceuticals, were my hosts in Milan and the creators of the Digital Academy. Their team also includes Gaetano Vancheri, eMarketing Specialist, Stefania Nicastro, eMarketing Specialist, and Alessia Ferrario, eLearning Specialist.The night before my presentation, Davide treated me and his team plus a few Information Management colleagues (Benedetto Scamarcia, Daniele Giuseppe Panigati, and Norma Giussa...
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: Roche Digital Pharma World Tour Source Type: blogs