Best practices: Hospital social media wish list

by Nancy Cawley Jean Don't let anyone kid you. Doing social media for a hospital is a lot of work. Some books and articles say it takes an hour a day; well, that's just not true--at least in my opinion. In my role, I manage social media for a health system that includes five hospitals and a women's medicine practice. It's a job I absolutely love, but I won't tell you it's easy. Through six Facebook, six Twitter, five Google+, three Pinterest pages and a YouTube channel, you can imagine the amount of time spent managing and monitoring. It is a full-time job. The disappointing part of that is there isn't always time to focus on some things that would be great to do in the social media world. I was recently asked to come up with a wish list of things that ideally we’d be doing if we had more resources (monetary and staff). Here's part of my wish list--the things I really want to be doing but simply don't have time to do, or don't do often enough. In my mind, they are the best practices, the "golden tickets" of social media for hospitals. I'd recommend adding these to your bag of tricks if you haven't already. Develop and maintain a blog with two to three posts a week. Interview doctors and clinicians and write posts on hot and timely topics. Mix up the content and provide a variety of fun, interesting and helpful articles. Share them on other social networks too. Some hospitals with great blogs include Mayo Clinic, Cleveland Clinic, Cincinnati Child...
Source: hospital impact - Category: Health Managers Authors: Source Type: blogs