Bayer Pharma Meets Pharmaguy Meets Healthcare App Startups: A Call for Best Practices

In a couple of days I will be leaving for the "Pharmaguy European Tour 2013."I will visit Berlin, Munich, and Milan and return on June 21, 2013. Part of my time will be spent meeting "old" friends like LenStarnes (@lenstarnes) and making new friends like Dr. Jesus del Valle (@yeysus), project leader of the Bayer HealthCare Grants4Apps™ (@grants4apps) program.Bayer HealthCare Grants4Apps™ invites health app developers to submit their innovative app ideas for novel software that contributes to improving health outcomes or pharmaceutical processes. Bayer HealthCare considers an "App" as software solution based on any platform. Selected projects will be supported with an amount of either 5.000€ or 10.000€. Dr. del Valle invited me to speak at a "Bayer Meets Startups!" event, Tuesday, 11 June, in Berlin. The title of the event is "Bayer Pharma Meets Pharmaguy Meets [Healthcare App] Startups." I will give an updated presentation that focuses on Overcoming Pharma's Social Media & Mobile Challenges.It's a great opportunity for me to meet innovative health app developers in Germany and see if they are anything like the "typical" mobile app developer I described previously on Pharma Marketing Blog (see "Is This the Typical Mobile Health App Developer Hired by Pharma?"). I am guessing that many health app innovators in Germany and elsewhere do not know much about pharma industry restrictions and regulations that may apply to their apps (see, for example, "More Mobile Health ...
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: Bayer mobile medical app guidelines Source Type: blogs