Danger of Safety Deafness to Pharma DTC Ads
Pharma ads are a relatively “new” phenomenon. In the late 1990s, the FDA allowed pharma companies to advertise directly to consumers (DTC). These DTC campaigns were reviled by physicians who believe that the ads would create pressure on them from the patients and disrupt that physician patient relationship. Pharma companies do not have “free speech” [...]
Source: NAKEDMEDICINE.COM - Category: Health Medicine and Bioethics Commentators Authors: Jane Chin Tags: Science and Research Source Type: blogs
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