Push-Pull at Work in the Expansion of CVS Health into Primary Healthcare

I have extensively documented CVS Health's into the first-tier or primary healthcare (see, for example:Retail Drug Stores Emerging as Healthcare Hubs for First-Tier Primary Care;Defining and Delineating the Changing First Tier of Healthcare). I must to admit that I have been primarily focusing here on the"pull" associated with this expansion of CVS services. This is to say that CVS was obviously aware of the size of the primary healthcare market, health systems were lagging in their adoption of wellness services, and such an expansion would continue to drive sales in their retail pharmacy business. All of these"pull" forces I thought resulted in the rapid expansion of CVS's HealthHUB stores (see:CVS Health Announces Significant Expansion of HealthHUB to Deliver a Differentiated, Consumer Health Experience). However, a recent article about CVS caused me to ponder at greater length the"push" aspect of the company's strategy (see:As digital disrupters make inroads, pharmacy giants shifting to health services). This is to say, competition of digital disrupters in the retail pharmacy space was also forcing the company to consider a new strategy. Below is an excerpt from this article:Under pressure from digital disrupters, brick-and-mortar pharmacies [like CVS] are pivoting more toward health and wellness services.As new digital disrupters like Amazon ’sPillPack redesign the pharmacy experience, brick-and-mortar pharmacy giants will need ...
Source: Lab Soft News - Category: Laboratory Medicine Authors: Tags: Healthcare Business Healthcare Innovations Medical Consumerism Pharmaceutical Industry Public Health Source Type: blogs