Does e-cigarette advertising encourage adult smokers to quit?

Publication date: Available online 22 August 2019Source: Journal of Health EconomicsAuthor(s): Dhaval Dave, Daniel Dench, Michael Grossman, Donald S. Kenkel, Henry SafferAbstractWe provide the first causal evidence on whether e-cigarette advertising on television and in magazines encourages adult smokers to quit. We find the answer to be yes for TV advertising but no for magazine advertising. Our results indicate that a policy banning TV advertising of e-cigs would have reduced the number of smokers who quit in the recent past by approximately 3 percent. If the FDA were not considering regulations and mandates, e-cig ads might have reached the number of nicotine replacement therapy TV ads during that period. That would have increased the number of smokers who quit by around 10 percent.
Source: Journal of Health Economics - Category: Health Management Source Type: research