Business Sutra: the marriage of management and mythology!

Tathastu (Photo credit: .::RMT::.)   Regular readers of The Mouse Trap will know that I have an abiding interest in all things mythological; also by profession I am a middle manager.  Top this with the fact that I am a fan of Devdutt Patanaik and have written a couple of posts before about his work, and you will not find it strange that I could not pass a chance to review his latest book, Business Sutra, which successfully entangles mythical narratives and interpretation with sound business and management principles and practices.   The book appears voluminous, with more than 400 pages, but is easy to read and like his 7 Secrets trilogy, is path breaking in its format. On an average, each page contains an illustration/ hand-made cartoon, making the read lively and entertaining.  Mythical narratives are used to elaborate on management principles in the main text, while in-text boxes contain real/ made-up anecdote from the industry to deepen our understanding of the issue involved.   While the book deserves to be savored just for its innovative form, the content itself leaves you more than satisfied. Business is seen as a yagna – where a Yajman offers services/ products in the form of Svaha to the Devta- which is the consumer of the service/product and once the consumer has been seduced to except the svaha, he is under obligation to return favors in the form of Tathastu. The tathastu is the return on investment (svaha) that the yajman gets.   Re-imag...
Source: The Mouse Trap - Category: Psychiatrists and Psychologists Authors: Tags: Book review Culture of India Devta Hindu mythology Svaha Tathastu Source Type: podcasts