Hospitals need a business-to-business-to-consumer plan

by Jenn Riggle The new buzzword in healthcare isn't a word; it's a bunch of letters--B2B2C. Hospitals and providers are starting to develop business-to-business-to-consumer (B2B2C) applications to help them build stronger relationships with their patients, improve the patient experience and ultimately, help people manage their health. A report from Minnesota investment banking firm Triple Tree highlights the evolution of consumerism in healthcare and how B2B2C models allow hospitals to create personalized tools that help consumers understand their healthcare costs and manage their health. Once a staple in the e-commerce industry, B2B2C applications now are changing the way hospitals engage with patients. More importantly, they enable hospitals move away from promoting their service lines and quality scores to creating information that is jargon-free and meets patient needs. Benefits include: Increased Engagement: Hospitals want to increase engagement with patients, which they hope will help drive preference. That's why we've seen so many hospitals using social media, and creating mobile apps and patient portals. Hospitals are offering mobile apps like iTriage to allow people to check their symptoms, get the right medical help and book their appointment. For example, Florida's Doctors Hospital of Sarasota uses the iTraige app so its staff can streamline the intake process. And Greenville Hospital System in South Carolina hopes similar B2B2C software will help tria...
Source: hospital impact - Category: Health Managers Authors: Source Type: blogs