Blind Spot

From the Harvard Gazette (an article about Situationist Contributor Mahzarin Banaji’s extroardinary new book, co-authored with Anthony Greenwald): Mahzarin Banaji shouldn’t have been biased against women. A leading social psychologist — who rose from unlikely circumstances in her native India, where she once dreamed of becoming a secretary — she knew better than most that women were just as cut out for the working world as men. Then Banaji sat down to take a test. Names of men and women and words associated with “career” and “family” flashed across the computer screen, one after the other. As she tried to sort the words into groups as instructed, she found that she was much faster and more accurate when asked to lump the male names with job-oriented words. It wasn’t what a pathbreaking female scientist would have expected, or hoped, to see. “I thought to myself: Something is wrong with this damned test,” said Banaji, Harvard’s Richard Clarke Cabot Professor of Social Ethics, as she reflected during an interview in her William James Hall office on her first run-in with an Implicit Association Test (I.A.T.). That Banaji specializes in creating just these kinds of assessments did nothing to change the results. But at least she can take comfort in knowing she’s not alone. In the past 15 years, more than 14 million such tests have been taken at Project Implicit, the website of Banaji and her longtime collaborator Anthony Greenwald. What these curious ...
Source: The Situationist - Category: Psychiatrists and Psychologists Authors: Tags: Book Ideology Implicit Associations Situationist Contributors Source Type: blogs