A study of memory, evaluation, and choice with an (un)clean conscience

ConclusionsThese results suggest that heartfelt guilt may activate concepts describing both hazards (as illustrated by the recall of threat words) and defensive reactions (as illustrated by the evaluation of cleansing products), but that the latter may be limited to stated preferences rather than actual choices.

Source: Australian Journal of Psychology - September 18, 2018 Category: Psychiatry & Psychology Authors: Maura A. E. Pilotti, Khadija F. El Alaoui Tags: ORIGINAL ARTICLE Source Type: research