Telemedicine Finds Key Target: Working Moms Seeking Pediatric Care

I am personally very enthusiastic about the future of telemedicine and believe that it will account for a relatively large share of patient visits in upcoming years. However, often missing in the telemedicine literature thus far has the identification of key target audiences for the service but a recent article now seems to fill this void (see:Telemedicine apps are thriving because working moms love the convenience of their smartphones). It should have been obvious from the outset -- telemedicine is perfect for working moms seeking pediatric care for their children. Below is an excerpt from the article:Telemedicine, as this burgeoning practice is known, is gaining particular traction with working mothers...who are juggling child care with a full-time job and struggle to find time to go to the doctor unless it ’s truly an emergency.....Many such services are covered by employers or health plans. CNBC spoke with executives atAmerican Well as well as telemedicine providersTeladoc,MDLIVE andDoctor on Demand. They all said they rely heavily on mothers to use the service and to spread the word. According to Global Market Insights, the U.S. telemedicine market is poised to top $64 billion by 2025. Recognizing that women are their key demographic, the providers are targeting their marketing dollars in that direction. Teladoc, which went public in 2015, credits much of its success to courting moms through Facebook and other online forums. Mothers over age 25 now represent abou...
Source: Lab Soft News - Category: Laboratory Medicine Authors: Tags: Cost of Healthcare Healthcare Information Technology Healthcare Innovations Medical Consumerism Telemedicine Source Type: blogs