Members Want to Receive More Targeted Messages from Their Health Plans

As discussed in a recent article, healthcare consumers have expressed a strong opinion that they want to hear from their health plans more regularly (see:Members want to hear from their health plans more regularly, survey shows). Below is an excerpt from the article;Most healthcare consumers are"very interested" in receiving regular messages from their health plans – if those messages are highly relevant to them, and can help them stay healthier and/or save money.....[D]espite the emphasis on wellness and value-based care principles, fewer than one out of five [health plan] members is currently receiving information on how to avoid, manage, or mitigate the effects of a serious, costly condition.....[R]esults [of as survey of health plan members] point to a need for health plans to move away from generalized messages to large swaths of their member populations and toward more hyper-targeted messages that speak to specific sub-sections of a population. One additional factor that should be taken into account is the channel used to deliver the message....[The majority ] said they prefer digital communications, such as email, text or secure message. By factoring member preferences into message delivery, health plans can ensure that their member communication programs are enhancing, rather than interfering with, the relationship.To summarize and according to the survey reference above, healthcare consumers want to received more personalized...
Source: Lab Soft News - Category: Laboratory Medicine Authors: Tags: Electronic Health Record (EHR) Healthcare Information Technology Healthcare Innovations Healthcare Insurance Medical Consumerism Public Health Source Type: blogs