Wine leads us by our heart not our head: Emotions and the wine consumer

Publication date: Available online 30 April 2019Source: Current Opinion in Food ScienceAuthor(s): Jun Niimi, Lukas Danner, Susan E.P. BastianThe fundamental purpose of wine consumption is for enjoyment. There are deep emotional connections between consumers and wine and it is usually imbibed in social settings. Consumers’ emotions evoked by wine as well as from external factors during wine consumption have valuable implications for consumer science and industry. Current perspectives on emotions and wine research are examined with a focus on how wine intrinsic and extrinsic factors play a role. Future directions of where wine emotions research may head will be explored.Graphical abstract
Source: Current Opinion in Food Science - Category: Food Science Source Type: research