Consumers¿ perceptions of vape shops in southern California: an analysis of online Yelp reviews

Conclusions: Yelp reviews may influence potential consumers. As such, the present study?s focus on Yelp reviews addressed at least eight of the FDA?s Center for Tobacco Products? priorities pertaining to marketing influences on consumer beliefs and behaviors. The findings suggest that there were several vape shop and product attributes that consumers considered important to disseminate to others through postings on Yelp. Lack of health warnings about these products may misrepresent their potential risk. The main influence variables were product variety and price. There was only a little evidence of influence of ethnic neighborhood; for example, regarding importance of flavors and hardware. Shop observational studies are recommended to discern safety factors across different ethnic neighborhoods.
Source: Tobacco Induced Diseases - Category: Global & Universal Authors: Source Type: research