The Effect of Online Effort and Reputation of Physicians on Patients ’ Choice: 3-Wave Data Analysis of China’s Good Doctor Website

Conclusions: Both the effort and reputation of physicians online contribute to the increased number of online patients’ consultation; however, the influence of a physician’s reputation varies. This may imply that physicians’ online effort and reputation are critical in attracting patients and that strategic manipulation of physician profiles is worthy of study. Practical insights are also discussed.
Source: Journal of Medical Internet Research - Category: General Medicine Authors: Source Type: research