Partnering With Mommy Bloggers to Disseminate Breast Cancer Risk Information: Social Media Intervention

Conclusions: Results indicated that blog readers who were exposed to (and specifically recalled) the BCERP-adapted intervention messages from mommy bloggers had higher breast cancer risk and prevention information exposure scores and higher breast cancer risk and prevention information satisfaction and influence scores than those who did not see (or recall) them. Mommy bloggers may be important opinion leaders for some women and key to enhancing the messaging, delivery, and impact of environmental breast cancer risk information on mothers.
Source: Journal of Medical Internet Research - Category: General Medicine Authors: Source Type: research