Using Paid and Free Facebook Methods to Recruit Australian Parents to an Online Survey: An Evaluation

Conclusions: Facebook provided a feasible, rapid method to recruit a large national sample of parents for health research. However, some sample biases were observed and should be considered when recruiting participants via Facebook. Retention of participants at 6- to 8-week follow-up was less than half the initial sample; this may reflect limited ongoing participant engagement for those recruited through social media, compared with face-to-face.

Source: Journal of Medical Internet Research - March 5, 2019 Category: General Medicine Authors: Shannon K Bennetts Stacey Hokke Sharinne Crawford Naomi J Hackworth Liana S Leach Cattram Nguyen Jan M Nicholson Amanda R Cooklin Source Type: research