Finding the Right Market for Your Private Practice, Part 1

Editor’s note: This is part one of a two-part series. Look for part two: “Growing Your Client Base,” in February. Private practice is a consistently growing area for communication sciences and disorders (CSD) professionals. Whether making the transition from employee to employer, or changing their current road map for an established business, private practitioners are searching for new ways to compete in today’s market. Three key ways CSD professionals can make their private practice stand out include finding a niche, diversifying offerings and becoming business savvy. Creating a competitive edge One way to create a competitive edge and grow business is by finding a niche. Especially if you live in an area with several practitioners in your profession, it helps to stand out by focusing on a specific area. You might need additional training or specialized certifications, but the business this training can generate offsets cost. Being a specialist also shows evidence of hard work and garners a certain level of respect from clients. Steps to a Successful Business Plan Use KPIs to Make Better Business Decisions Give Them Something to Talk About Diversification of your professional offerings can also create a competitive edge. By creating multiple streams of revenue, we leverage our skills, increase client reach and create a financially stable business model. Audiologists and speech-language pathologists can offer services including telepractice sessions, public speaking...
Source: American Speech-Language-Hearing Association (ASHA) Press Releases - Category: Speech-Language Pathology Authors: Tags: Audiology Private Practice Slider Speech-Language Pathology Professional Development Source Type: blogs