How Public Relation(ships) Can Enhance Your Brand and Build Affinity for Your EMS Agency

What if one of your EMS crews were involved in a serious vehicle accident? How many news cycles and media outlets would you expect to cover it?
How do you establish your brand as the mobile health and prehospital leader and subject matter expert in your region? Does the community generally have a positive impression of your organization?
What if your main competitor shared untrue information about your organization with local elected officials? Would you easily get the chance to set the record straight with them?
These questions underscore the importance of a multipronged, foundational approach to a strong external public relations program. They include media relations, community relations, content creation and public affairs.
Tell Me Again, What’s “Public Relations”?
If you’re a public relations practitioner and you’ve ever had to explain you job, you’ve probably searched for the easiest way to define it. I usually like to say, “A public relations practitioner is tasked with promoting and protecting the brand and reputation of the organization, usually through sharing information and stories about what that company does.”
In 1982, the Public Relations Society of America’s (PRSA’s) National Assembly adopted the following definition, “Public relations helps an organization and its publics adapt mutually to each other.” They further explain by saying, “At its core, public relations is about influencing, engaging and building a relationship with key sta...

Source: JEMS Administration and Leadership - January 16, 2019 Category: Emergency Medicine Authors: Alexia Bratiotis Jobson, BA, APR Tags: Exclusive Articles Administration and Leadership Source Type: news