Your Brain On Stories

When you hear a story you are literally using more of your brain then when you are listening to facts and figures. And because you are having a richer brain event, you enjoy the experience more, you understand the information more deeply, and retain it longer. You are also more likely to release oxytocin in your brain, making it more likely that you will trust the speaker.read more

Source: Psychology Today Work Center - November 4, 2014 Category: Psychiatry & Psychology Authors: Susan Weinschenk, Ph.D. Tags: Neuroscience Work brain oxytocin stories Zak Source Type: news