A content analysis of JUUL discussions on social media: Using Reddit to understand patterns and perceptions of JUUL use

Despite a decline in combustible cigarette use in recent years, use of electronic cigarettes (e-cigarettes) has increased or remained relatively stable, particularly among youth and young adults (Singh, 2016; Wang et al., 2018). E-cigarettes are now the most commonly used tobacco product among youth, with a prevalence of past 30-day use at 4.3% among middle school students and 11.3% among high school students (Jamal, 2017). While a number of adult smokers report using e-cigarettes as smoking cessation aids (Polosa et al., 2011; Dawkins et al., 2015), many youth begin using e-cigarettes without having tried other tobacco products (Soneji et al., 2017; Bostean et al., 2015).

Source: Drug and Alcohol Dependence - November 13, 2018 Category: Addiction Authors: Emma I. Brett, Elise M. Stevens, Theodore L. Wagener, Eleanor L.S. Leavens, Taylor L. Morgan, Whitney W. Cotton, Emily T. H ébert Tags: Full length article Source Type: research