2.6 Social Media Accounts per Engaged US Hospital #hcsm #hcsmeu

A good number of hospital social media and communications people follow"Found in Cache," whose authorEd Bennett (@edbennett on Twitter) is a health care social media blogger who has been painstakingly following hospital use of social media on major platforms such as Facebook, YouTube, Twitter, LinkedIn and blogs. Thank you Ed! I also like your pedagogy in response to those asking about social media's ROI:"What is the ROI of my red plaid pants?" asks Ed,"since I can't go to work without pants." Anyway, regarding statistics, I decided to make a numbers chart out of Ed Bennett's latest bar charts, and play with the figures, in order to provide my analysis. 1) Facebook has clearly affirmed its lead in 2011, with Twitter coming in second and YouTube third. So, if a hospital is only planning on managing one account, Facebook would seem to be the one to choose at present.2) If YouTube is lagging to Twitter, the practical difficulty of producing videos versus producing tweets is undoubtedly the reason here.3) LinkedIn is gaining popularity quickly and at 566 could overtake YouTube's 575 in 2012, despite the fact that YouTube is third most popular site in the world.4) The increase in number of hospitals adopting social media is slowing, from 200% to 140%...Hmmm, will end 2012 see only 15 or 1600 hospitals? Could be.5) And finally, for the past two years running hospitals are averaging 2.6 accounts each, Facebook and Twitter, being th...
Source: Denise Silber's eHealth - Category: Information Technology Authors: Tags: Doctors 2.0 eHealth Health 2.0 Hospitals Quality of healthcare video/webtv Source Type: blogs