Drivers of food choice: a cognitive structure approach to the determinants of food choice and implications for affecting behavior change

Three factors are considered of critical importance in changing consumer behaviors towards healthier choices: providing healthier alternatives to the consumer by introducing healthier reformulations of existing products, providing people with more knowledge on the intricate relationship between food and health and the motivation of the consumer to make healthier choices. Ultimately, for a behavioral change to occur, all three factors need to be present. People can be very well informed about the consequences of their choices, but if they are not motivated to make healthy choices, this information will have no effect.

Source: Nutrition - September 20, 2018 Category: Nutrition Authors: Prof. Klaus G. Grunert Source Type: research