Consumer knowledge and horse preference for different colored oats

Oats (Avena sativa L.) are used for human and livestock consumption. Currently, the market prefers white hulled oats that have a high test weight, which historically were used for equine feed. Plant breeding programs in the Midwest U.S. produce both white and yellow hulled oats that meet industry standards; however, there appears to be a market preference for white hulled oats even though the hull is removed before processing for human consumption. The perception for this preference is that the horse industry demands white oats.
Source: Journal of Equine Veterinary Science - Category: Veterinary Research Authors: Source Type: research