Differentiation and market segmentation

The myth is that there is a generic dentist and a generic patient and success in dental practice is only achieved by everyone offering the same thing but setting a price or locating in an area where there is less competition. In reality, finding a way to be successful in the current climate of an overabundance of dentists and a population of apathetic consumers will not be solved by sticking with the views of the past. Instead, today's dentists need to seek to differentiate themselves from their competition and identify through market segmentation that part of the population that will be attracted to their services and benefits.

Source: Dental Abstracts - September 1, 2018 Category: Dentistry Tags: The Front Office Source Type: research