The tobacco industry ’s challenges to standardised packaging: A comparative analysis of issue framing in public relations campaigns in four countries

In 2008, the Framework Convention on Tobacco Control ’s (FCTC) Conference of the Parties urged member countries to adopt standardised (or ‘plain’) packaging of tobacco products that restricted or prohibited logos, colours, brand images and other promotional material, leaving only brand names in a standard colour and font style and large health w arnings [1]. The recommendation was based on experimental studies undertaken in Australia, the United Kingdom (UK), the United Stated (US) and other countries [2] that indicated that restricting all but the most basic identifying information on packaging would reduce the appeal of cigarettes, the ca pacity of packaging to misrepresent the harms of smoking, and increase the visibility and effectiveness of health warnings.
Source: Health Policy - Category: Health Management Authors: Source Type: research