Recruiting and retaining girls in table tennis: Participant and club perspectives

Publication date: Available online 6 December 2017Source: Sport Management ReviewAuthor(s): Katie Rowe, Emma Sherry, Angela OsborneAbstractGovernment and sport stakeholders, in the Australian context, are focused on increasing girls’ participation in sport. Sport organisations, particularly those who receive limited government funding and commercial revenue, experience challenges in recruiting and retaining adolescent girls. In this paper, a case study of table tennis delivery in one Australian state, is presented, with a focus on the issue of girls’ participation. Framed using Green’s (2005) normative theory of sport development, and drawing on physical activity participation literature, micro- and meso-level factors are examined. The focus is placed on girls’ experiences participating in the sport of table tennis and how delivery stakeholders find the process of recruiting and retaining girls in the sport. Interviews and focus groups reveal that a male-dominated culture, resource constraints, and a host of social influences, including peer and parental influences, and the absence of a social norm around girls’ participation, are hampering this sport’s capacity to recruit and retain adolescent females. Organisational commitment at state and national levels are necessary if table tennis is to target the issue of gender balance within its junior participation market.

Source: Sport Management Review - July 10, 2018 Category: Sports Medicine Source Type: research